Behind the first campaign
Scenes from the "THEY ARE FUTUREFEAR" photoshoot
September 2023
Leading up to the launch of FUTUREFEAR’s crowdfunding campaign in September 2023, the first-ever photoshoot featuring the FUTUREPUFFER was created under the concept of “THEY ARE FUTUREFEAR”. The idea was to showcase the people who have inspired the brand and to visualise the characters who may wear and embrace the FUTUREPUFFER.
The photoshoot took place in Seoul on a hot summer’s day and was only achievable with the help of the friends of FUTUREFEAR. The friends/models who participated were: Jungle, the musician, performer and activist who was the muse and model. Hana and Jinyoung, the owners of vegan brand NOT OURS, who modelled and provided much-needed support behind the scenes. Sandra, the founder of vegan dancewear brand SMK, who sashayed in to model for us. And Bosccono, the genius stylist who brought everything together with passion and professionalism, along with her dedicated assistant, Junga.
As with the spirit of the campaign, FUTUREFEAR would like to be a vegan fashion brand that promotes diversity and inclusion while at the same time showcasing desirable items that are made with a proud message of care for the planet and all of its residents.
Check out more content from FUTUREFEAR on Instagram @theyarefuturefear
Behind the first campaign
Scenes from the "THEY ARE FUTUREFEAR" photoshoot
September 2023
Leading up to the launch of FUTUREFEAR’s crowdfunding campaign in September 2023, the first-ever photoshoot featuring the FUTUREPUFFER was created under the concept of “THEY ARE FUTUREFEAR”. The idea was to showcase the people who have inspired the brand and to visualise the characters who may wear and embrace the FUTUREPUFFER.
The photoshoot took place in Seoul on a hot summer’s day and was only achievable with the help of the friends of FUTUREFEAR. The friends/models who participated were: Jungle, the musician, performer and activist who was the muse and model. Hana and Jinyoung, the owners of vegan brand NOT OURS, who modelled and provided much-needed support behind the scenes. Sandra, the founder of vegan dancewear brand SMK, who sashayed in to model for us. And Bosccono, the genius stylist who brought everything together with passion and professionalism, along with her dedicated assistant, Junga.
As with the spirit of the campaign, FUTUREFEAR would like to be a vegan fashion brand that promotes diversity and inclusion while at the same time showcasing desirable items that are made with a proud message of care for the planet and all of its residents.
Check out more content from FUTUREFEAR on Instagram @theyarefuturefear